Archive for the ‘Newsletter/Weekly Thought’ Category

Does your business have an online personality?  In other words, if you took your company name off of all of your Internet marketing materials, including your website, your Facebook, and any client email correspondence, would your existing customers still be able to recognize you?  Do your emarketing channels relate and refer to one another, or [...]

Do you feel like your company meetings are a waste of time? If so, they probably are. If you aren’t already, consider holding weekly status meetings with your entire team.  A team status meeting is all about the unifying “big picture” of the company. Bring everyone together, have a decisive agenda, and keep your team [...]

Remember those strict rules in school against taking an unauthorized peek across your desk at another student’s test or quiz?  If you were stumped, it was especially tempting to steal a look at the brainiac kid’s paper and copy his answer.  Whether you or not you succumbed to the temptation back then (don’t worry, we [...]

How closely do you listen to your customers?  Your answer to this question could very well determine the future success of your business. Obtaining customer feedback is a crucial part of any good marketing strategy, as it gives your client the sense that they are in an active partnership with your business, and if necessary, [...]

The Big 3: Social Media Social media is a crucial part of daily life for your potential customers. It’s where they catch up with friends and establish business connections. If you are present in social media, you have the opportunity to become a part of your target audience’s everyday life! Last week we looked at [...]

The Skinny on Search Engines: How to Make them Work for Your Business   These days, people are always online. If they don’t spend their workday in front of a computer, they probably have an Internet-enabled smartphone in their pocket. The blissful age of the phone book is in the past, and your customer base [...]

TABLET PRESENTATIONS   How many times have you struggled with a laptop, a projector, or an unruly stack of papers when making a business presentation to a potential client? A laptop is big and creates a visual wall between you and your prospect. Projected presentations are often more trouble than they are worth, and paper [...]