Archive for April, 2012

Converting Leads   Smart business owners know there are two main tasks they need to keep in mind to help ensure long-term success: Identifying Opportunities Converting sales Sounds pretty simple, right? But how many of us get so engrossed in “the work” and “the process” that we forget the two simple tasks that keep our [...]

Understanding the Value of Your Sales Team As a smart business owner, you know the importance of having a strong sales team in place to build your business and more importantly, your bottom line.  But are you thinking strategically when it comes to hiring, training, motivating and retaining that same sales team to help set [...]

Competition Can Be The Secret To Staying Ahead Of The Pack! The goal in business is to make a profit by selling a product or service. Many times, companies are faced with selling in an environment where they’re competing for sales and market share too. A wise businessman once said . . . “Competition in [...]

Now That I’ve Got Customers,  How Do I Keep Them?   If your business needs customers to survive, you must build a customer retention strategy into your marketing plan. We all know “it’s more expensive to acquire a customer than to retain them.” The good news is that retaining a customer is not difficult and [...]

Five Questions to Successful e-Marketing!   Business owners need to develop an e-marketing strategy that helps them reach out beyond the scope of traditional advertising. Competition can be tough, but if you ask yourself the following questions, e-marketing can be the vehicle that helps you stand out from the pack: 1) If your website was [...]