Make Sure Your Clients Get the 5-Star Treatment
Phil Rea shares his insight in this week’s video edition of the Weekly Thought on what it costs a business owner to step down and offer less in terms of their products and services to try and save a little money. To cut back what you bring to the table (and what likely makes you unique compared to your competition) can end up hurting you in the long run. If your customers don’t get a “feel good” experience after doing business with you the first time, they are not coming back for more of the same a second time. And if you haven’t heard the story about how word of mouth marketing can be your greatest resource one moment and your greatest downfall the next, take note of this quote now:
“A happy customer tells one friend; an unhappy customer tells the world.”
Your credibility and reputation are on the line every day. The only way to grow a company that’s built on repeat business and referrals is to deliver a product or a service that you truly believe in. Be proud of what you offer your customers because you know it’s the best, and the experience will be a good one for everyone involved.