Value Proposition — Do You Have One?
Did you know the #1 way a person decides whether they want to learn more about a business’ product or service, or move on is through their value proposition?
Simply put, a value proposition is a deliverable. It’s what you, as the business owner, promise to deliver to your customers. It might be described as a solution to a particular challenge or an enhancement to a customer’s current lifestyle, but in either case it explains why someone should buy a product or service from you, how your product is unique to the competition and what they’ll gain in the purchase process. As any successful business owner will tell you, when a customer feels that value exceeds price they will buy, and so your goal is to make sure they understand the value your business provides them to begin with.
Because of its importance, a value proposition should be clear and easy for the potential purchaser to understand. It should be consistently (and prominently) featured in marketing materials, ensuring the brand’s value message becomes recognizable long term, and should be simple enough for anyone to “get” in 5 seconds or less.
Think about what makes your business a standout from the competition. Use that as a starting point for building a value proposition that sets your business apart and gives people a reason to pick up the phone to learn more!