Remember those strict rules in school against taking an unauthorized peek across your desk at another student’s test or quiz? If you were stumped, it was especially tempting to steal a look at the brainiac kid’s paper and copy his answer. Whether you or not you succumbed to the temptation back then (don’t worry, we won’t tell your parents!), it’s time to forget all the rules you learned and CHEAT…at least when it comes to brainstorming about your business.
If you are hard pressed in this sluggish economy for fresh ideas that will help keep your phone ringing, don’t be afraid to take cues from the braniac in your industry. It is incredibly helpful to figure out what successful companies are doing right, and there’s no harm in copying them, albeit with your own personal twist. Perhaps you see that your competitor is offering a new, more efficient product line, or is running an exciting and interactive social media contest that seems to be generating a ton of interest in their services. Figure out how you can implement similar additions to your cutting-edge marketing arsenal and go for it! Make it your own!
There is no reason for you to feel like drawing on the great ideas of other companies is a bad thing. Repurpose those ideas in a way that makes your business shine. The company you are emulating probably got their great idea from someone else too. And after all, imitation is the sincerest form of flattery.
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